Along with the temperature drops suddenly, zhenjiang's clothing market quickly "enters the winter", down jacket and other warm clothing also began to enter the sales peak. Nevertheless the personage inside course of study expresses, suffer raw material price, printing and dyeing price and labor cost to rise influence, this season winter outfit cost rises, but look from the market situation, this season common winter outfit price fluctuation is not big, in high-end dress rises slightly.
"Yesterday, the sales volume of down jacket reached 300,000 yuan." Zhenjiang a down jacket store, he xiang told reporters, "a cold wind, to buy thick down jacket and long down jacket more people."
Reporters yesterday in zhenjiang city several shopping malls, supermarkets and stores to see, winter clothing has all shop goods. "Winter clothing has been on the shelves since two months ago, and the stocking rate has increased after the temperature drops. At present, the stocking rate of winter clothing such as cotton-padded jackets and down jackets is close to 100 percent. Instead, fall clothing such as lightweight down jackets, trench coats and sweaters have gradually started to sell off at attractive prices. Shao sheng, the head of a downtown shopping mall.
"A sweater is only three percent off, so it's only 185 yuan. It's right under the new down jacket." Ms. Wang, a citizen, was shopping for winter clothes at a FMCG chain store. She also feels, a coat that gives newly this year, buy with her last year similar design, the price rises 100 yuan however. "However, the price is still within the acceptable range, including discounts and discounts offered by merchants."
Industry analysts, part of this year's winter clothing higher than last year's reason and the new printing and dyeing rules introduced some time ago. Domestic small printing and dyeing enterprises have stopped work, their orders will be transferred to large printing and dyeing enterprises, with the standardization of printing and dyeing technology, printing and dyeing products prices have also increased, or in 10% to 20%.
In addition, the production of down jacket raw materials also increased. The owner of a homemade down jacket store says the price per ton of down has nearly doubled over the past year. On the market, the down jacket of many brands has rise of different level, and make down jacket according to what fill down the quantity how many will price, consumer can choose freely high in low 3 different price.
However, the department store also said that after a period of time brand promotional activities will be followed up, part of the price increase will be digested by the merchants, consumers can still enjoy a more reasonable price.