Position: Youngor, Smith barney and other top ten clothing enterprises "Internet +" mode of large inventory
Date:2015-04-28 10:09:00 Hits：1696
Ever since premier li proposed the "Internet plus" action plan in his government work report during this year's two sessions, the concept of "Internet plus" has become an overnight hit, completely replacing Internet thinking and occupying the headlines of major media. CFS reporters observed that Smith barney, semir, hando clothing she, youngor and other clothing enterprises have stood in the "Internet +" on the wind.
The author believes that there are at least two sides in the scope of the concept of "Internet +", the first is "Internet +", the second is "Internet +", "Internet +" is the Internet enterprises, Internet companies to transform traditional industries. "+ Internet" refers to the innovation and upgrading of traditional industries by introducing Internet mode and thinking.
Traditional enterprises in the face of the Internet, do not put yourself down, there are more things is to adhere to, is the fundamental thing of Chinese enterprises, to do what you should do. Traditional enterprises should not be afraid of, resist or abuse the Internet, welcome it, and then adapt to it and change themselves.
Smith barney,
Smith barney: the boss of the post-60 generation and the son of the post-90 generation push together "have fan" APP
Last Wednesday, Smith barney launched a high-profile "youfan" APP platform, becoming the first result of the strategic transformation of "Internet +" in the traditional industry. In addition to the platform for negotiation and one-click purchase, it also has functions such as the entry of professional stylists, the integration of global fashion brand resources, the sharing of user collocation and the sharing of revenue.
Expert comments: this platform will be built into a vertical professional platform with high viscosity and high threshold. The three parties in the fashion industry chain, namely, brand owners, consumers and stylisters, can achieve seamless connection through the model. A large professional fashion clothing enterprise like Smith barney will have more advantages in integrating the whole industry and global resources.
semir
Sema: subscribe for ISE in Korea to develop cross-border e-commerce
Recently, sema announced that it has signed an investment agreement with ise commerce company, a listed company in South Korea, to purchase 4.5095 million newly issued shares for 115 million yuan, accounting for 17.67% of its shares and becoming the second largest shareholder of ise.
Expert comments: in the direction of big data and big platform, senma is always ahead of its peers. This investment will promote senma's business attributes from brand to "brand + cross-border e-commerce" effective extension, the company's long-term development and valuation will be to the next level.
youngor
Youngor: set up e-commerce platforms to carry out online transactions
Youngor also started the journey of transformation, from "production-centered" to "customer-centered" transformation. For this change, youngor began to layout e-commerce platform to carry out online transactions. In the future, customers all over the world can experience offline, place orders online, and the factory will produce products according to customers' individual needs.
Expert comments: "Internet +" era, ningbo entrepreneurs are no longer just to concentrate on production, to start a new industrial process is the king.
Korea clothes up
Han du yi she: create a fashion brand incubation platform
From the start of Korean style, to now extend the Korean style, European and American style, Oriental style three styles, covering women's wear, men's wear, children's wear, elderly wear and other more than 20 brands of han du yi she, its multi-brand strategy can be described as "huge". Now, han du is creating a platform for designers to start their own businesses. This platform can help designers start businesses quickly, build an ecosystem of fashion brands, and force the supply chain to adapt to the multiple demands of external entrepreneurs.
Expert comments: in the process of docking with the team of outside designers, hando garment house should find some core ideas in line with its numerous differences, and then deposit and internalize these excellent things into a part of the brand, which will be retained in its own products.
Dayang trands: reposition YOUSOKU targeting e-commerce
As a well-known clothing manufacturer in China, YOUSOKU (YOUSOKU) e-commerce website of dayang trands has once again attracted attention. Dayang trands has positioned YOUSOKU's new concept, which focuses on young groups, and will also target the realization of e-commerce. YOUSOKU USES e-commerce to establish brand sales, and B2C network platform for product sales and brand promotion is a very appropriate way to develop.
At present, "Internet +" has actually penetrated into various links of the industrial chain such as production, processing and sales, which provides a good basis for conducting business in the transformation of China's traditional industries.
Expert comments: dayang chuangshi's understanding and operation idea of "Internet +" will certainly become the standard model of the industry, and it is also the best reference model for other traditional industries to practice the Internet + strategy.
Lancy: buy star wardrobe and umc in succession
Recently, lanzi shares announced that the Hong Kong subsidiary invested 7.5 million us dollars to become a shareholder of Hifashion, and held 765,625 shares of Hifashion shares after the completion of the investment, accounting for 5% of the company's total issued capital. In addition, lancy shares issued to buy together the announcement of 226 million shares, intends to become to many large shareholders, the company is a leading global developer and operator intellectual movement, has constructed the include online games, games, and sporting events, brand competition O2O development and operations, chess and sports education such as rich content of the sports industry ecosystem of intelligence.
Expert comments: with the decrease of high-end consumption such as gift consumption in shopping malls, the sales volume of lanzi brand relying only on traditional shopping mall channels is greatly affected. The lack of diversification of sales channels is an important reason for the decline of lanzi's performance. However, through the investment way layout online business will be able to get rid of lanzi performance decline has yet to be tested.
Septwolves: develop micro store system
Two WeChat official accounts of septwolves, "swjeans" and "septwolves", were once benchmark customers of micro shopping. At present, swjeans has switched to septwolves' micro store system developed by septwolves itself. Click on the original micro shopping entry of septwolves and it will show "system update, coming online soon".
In addition, including jin ba men's wear, romon, seven wolves, qiushuiyi people and many other large brands who have used micro shopping have switched to other micro store system, giordano micro shopping entrance directly jump to the mobile version of the official website.
Search in the special: officially entered the platform era, beautiful turn "Internet +
Affected by the industry factor, the company actively seeking new development direction, since the second half of last year investment actions frequently, has four personalized significant m&a electrical goods brand new brand, the high-end women's clothing brand ELLE, with "Yin" HuiMei of electrical goods and other well-known brand clothing, focus on marketing of li and acquaintances and micro business network, to launch "trend micro mall at the front," and ten dress tide brand, has indicated the company officially entered the era of interconnection platform, "multiple brands, channels, platform" strategic layout is phased, synergistic effect will gradually appear.
Expert comments: the company's participation in investment and acquisition has certain synergistic effects in customer resources, supply chain, internal management, channel development and other aspects, accelerating the building of a large Internet platform.
Good news: build an intelligent factory to get through the bottleneck of personalized customized clothing
According to the report, bono in wenzhou, zhejiang province is one of the reform of the clothing line is underway in, is completed, each station will be a flat panel display, a wireless rf identifier, and cover all the clothes with intelligent garment hanging system of workstation, bono Wu Zhize chairman, said in industrial transformation after the completion of the intelligent factory, 4.0 could break through the bottleneck of personalized custom clothing, bono will set up different from other men's wear enterprises core competitiveness.
Vela: try the O2O
"Bella BELLVILLES villa" to enter the Chinese market in 1995, in April 2014, using the Internet, mobile Internet technology to carry out the O2O project implementation, may complete docking technology, namely traditional enterprises and Internet connection, complete June stores laid POP advertising, start the online store promotion plan, July into the comprehensive promotion stage, December through mobile terminal access to accurate more than 70000 members. And after uniqlo's O2O model, belavila women's wear this trial O2O will also attract the attention of the industry, with "a rise and a fall" to describe the current situation of O2O is more appropriate.
The author believes that there are at least two sides in the scope of the concept of "Internet +", the first is "Internet +", the second is "Internet +", "Internet +" is the Internet enterprises, Internet companies to transform traditional industries. "+ Internet" refers to the innovation and upgrading of traditional industries by introducing Internet mode and thinking.
Traditional enterprises in the face of the Internet, do not put yourself down, there are more things is to adhere to, is the fundamental thing of Chinese enterprises, to do what you should do. Traditional enterprises should not be afraid of, resist or abuse the Internet, welcome it, and then adapt to it and change themselves.
Smith barney,
Smith barney: the boss of the post-60 generation and the son of the post-90 generation push together "have fan" APP
Last Wednesday, Smith barney launched a high-profile "youfan" APP platform, becoming the first result of the strategic transformation of "Internet +" in the traditional industry. In addition to the platform for negotiation and one-click purchase, it also has functions such as the entry of professional stylists, the integration of global fashion brand resources, the sharing of user collocation and the sharing of revenue.
Expert comments: this platform will be built into a vertical professional platform with high viscosity and high threshold. The three parties in the fashion industry chain, namely, brand owners, consumers and stylisters, can achieve seamless connection through the model. A large professional fashion clothing enterprise like Smith barney will have more advantages in integrating the whole industry and global resources.
semir
Sema: subscribe for ISE in Korea to develop cross-border e-commerce
Recently, sema announced that it has signed an investment agreement with ise commerce company, a listed company in South Korea, to purchase 4.5095 million newly issued shares for 115 million yuan, accounting for 17.67% of its shares and becoming the second largest shareholder of ise.
Expert comments: in the direction of big data and big platform, senma is always ahead of its peers. This investment will promote senma's business attributes from brand to "brand + cross-border e-commerce" effective extension, the company's long-term development and valuation will be to the next level.
youngor
Youngor: set up e-commerce platforms to carry out online transactions
Youngor also started the journey of transformation, from "production-centered" to "customer-centered" transformation. For this change, youngor began to layout e-commerce platform to carry out online transactions. In the future, customers all over the world can experience offline, place orders online, and the factory will produce products according to customers' individual needs.
Expert comments: "Internet +" era, ningbo entrepreneurs are no longer just to concentrate on production, to start a new industrial process is the king.
Korea clothes up
Han du yi she: create a fashion brand incubation platform
From the start of Korean style, to now extend the Korean style, European and American style, Oriental style three styles, covering women's wear, men's wear, children's wear, elderly wear and other more than 20 brands of han du yi she, its multi-brand strategy can be described as "huge". Now, han du is creating a platform for designers to start their own businesses. This platform can help designers start businesses quickly, build an ecosystem of fashion brands, and force the supply chain to adapt to the multiple demands of external entrepreneurs.
Expert comments: in the process of docking with the team of outside designers, hando garment house should find some core ideas in line with its numerous differences, and then deposit and internalize these excellent things into a part of the brand, which will be retained in its own products.
Dayang trands: reposition YOUSOKU targeting e-commerce
As a well-known clothing manufacturer in China, YOUSOKU (YOUSOKU) e-commerce website of dayang trands has once again attracted attention. Dayang trands has positioned YOUSOKU's new concept, which focuses on young groups, and will also target the realization of e-commerce. YOUSOKU USES e-commerce to establish brand sales, and B2C network platform for product sales and brand promotion is a very appropriate way to develop.
At present, "Internet +" has actually penetrated into various links of the industrial chain such as production, processing and sales, which provides a good basis for conducting business in the transformation of China's traditional industries.
Expert comments: dayang chuangshi's understanding and operation idea of "Internet +" will certainly become the standard model of the industry, and it is also the best reference model for other traditional industries to practice the Internet + strategy.
Lancy: buy star wardrobe and umc in succession
Recently, lanzi shares announced that the Hong Kong subsidiary invested 7.5 million us dollars to become a shareholder of Hifashion, and held 765,625 shares of Hifashion shares after the completion of the investment, accounting for 5% of the company's total issued capital. In addition, lancy shares issued to buy together the announcement of 226 million shares, intends to become to many large shareholders, the company is a leading global developer and operator intellectual movement, has constructed the include online games, games, and sporting events, brand competition O2O development and operations, chess and sports education such as rich content of the sports industry ecosystem of intelligence.
Expert comments: with the decrease of high-end consumption such as gift consumption in shopping malls, the sales volume of lanzi brand relying only on traditional shopping mall channels is greatly affected. The lack of diversification of sales channels is an important reason for the decline of lanzi's performance. However, through the investment way layout online business will be able to get rid of lanzi performance decline has yet to be tested.
Septwolves: develop micro store system
Two WeChat official accounts of septwolves, "swjeans" and "septwolves", were once benchmark customers of micro shopping. At present, swjeans has switched to septwolves' micro store system developed by septwolves itself. Click on the original micro shopping entry of septwolves and it will show "system update, coming online soon".
In addition, including jin ba men's wear, romon, seven wolves, qiushuiyi people and many other large brands who have used micro shopping have switched to other micro store system, giordano micro shopping entrance directly jump to the mobile version of the official website.
Search in the special: officially entered the platform era, beautiful turn "Internet +
Affected by the industry factor, the company actively seeking new development direction, since the second half of last year investment actions frequently, has four personalized significant m&a electrical goods brand new brand, the high-end women's clothing brand ELLE, with "Yin" HuiMei of electrical goods and other well-known brand clothing, focus on marketing of li and acquaintances and micro business network, to launch "trend micro mall at the front," and ten dress tide brand, has indicated the company officially entered the era of interconnection platform, "multiple brands, channels, platform" strategic layout is phased, synergistic effect will gradually appear.
Expert comments: the company's participation in investment and acquisition has certain synergistic effects in customer resources, supply chain, internal management, channel development and other aspects, accelerating the building of a large Internet platform.
Good news: build an intelligent factory to get through the bottleneck of personalized customized clothing
According to the report, bono in wenzhou, zhejiang province is one of the reform of the clothing line is underway in, is completed, each station will be a flat panel display, a wireless rf identifier, and cover all the clothes with intelligent garment hanging system of workstation, bono Wu Zhize chairman, said in industrial transformation after the completion of the intelligent factory, 4.0 could break through the bottleneck of personalized custom clothing, bono will set up different from other men's wear enterprises core competitiveness.
Vela: try the O2O
"Bella BELLVILLES villa" to enter the Chinese market in 1995, in April 2014, using the Internet, mobile Internet technology to carry out the O2O project implementation, may complete docking technology, namely traditional enterprises and Internet connection, complete June stores laid POP advertising, start the online store promotion plan, July into the comprehensive promotion stage, December through mobile terminal access to accurate more than 70000 members. And after uniqlo's O2O model, belavila women's wear this trial O2O will also attract the attention of the industry, with "a rise and a fall" to describe the current situation of O2O is more appropriate.