Position: There is a huge space for the development of leading enterprises in men's wear industry analysis in China in 2018
Date:2019-02-15 16:07:00 Hits：1714
Chinese men's wear industry has entered the brand maturity period
"Clothing, food, housing and transportation", clothing as one of the basic contents of human social life, textile and clothing industry occupies an important position in the national economy. Men's wear industry, as a sub-industry of textile and garment industry, has gradually occupied a large market share in the market with the rise of domestic brands in recent years, and the industry as a whole has entered the brand maturity period.
For the domestic men's wear industry, after years of development has become the most mature clothing industry in a sub-industry, production, management, marketing, brand men's leisure shirt set up and other links are increasingly reasonable and perfect. In addition, with the development of China's economy and the improvement of national income level, the demand for men's wear in China grows rapidly, which further promotes the expansion of men's wear market scale.
It is estimated that the sales revenue of Chinese men's wear industry will reach 750 billion yuan in 2018
According to zhanzhan industry research institute released "Chinese men's clothing industry production and marketing demand and investment forecast analysis report" statistical data shows that in 2014-2017, China's men's clothing industry sales revenue increased year by year, the average annual growth rate of more than 10%. In 2014, the sales revenue of China's men's wear industry has reached 464.221 billion yuan, with a year-on-year growth of 14.73%. By 2016, the sales revenue of Chinese men's wear industry had exceeded 600 billion yuan, and by 2017, the sales revenue of Chinese men's wear industry had increased to 670,251 million yuan, an increase of 11.54% year on year. Based on the growth rate of more than 10% in previous years, it is expected that the sales revenue of China's men's wear industry will reach around 750 billion yuan in 2018.
Sales revenue statistics and growth forecast of Chinese men's wear industry in 2014-2018
Data source: forward-looking industrial research institute
Statistical analysis of the performance of Chinese menswear enterprises in the first three quarters
From January to September 2018, the revenue of major listed men's wear companies totaled 10.856 billion yuan in the first three quarters, up 13.18 percent year-on-year and slowing down from the same period last year. Among them, nine animal king sales growth has declined, septupelo, youngor and bimelefen revenue quarter quarter growth rate was increased quarter-on-quarter.
From the perspective of net profit, the net profit of the four menswear companies in the first three quarters was 841 million yuan, up by 30.74% year on year. Among them, the bird of good news turned to profit, nine animal king by raw material prices, promotion and publicity efforts to increase the impact, net profit has declined. The revenue and profit growth rate of bimelefen are improving quarter by quarter, and the development momentum is strong. Overall, revenue, net profit are stable growth.
Market concentration will continue to go up in the future, the local leader still has the opportunity to increase the share
The competition pattern of men's wear in China is similar to that of clothing as a whole, and the concentration has been rising steadily. According to the market share of the company, CR10 increased from 11.4% to 16.3% in 2008-2017, while CR5 increased from 7.3% to 11.7%. Since men's fashion requirements are less diverse than women's, men's fashion is less fashionable than women's, and formal business men's wear is more similar to standard goods. In addition, men's preference for sports apparel makes men's wear significantly more concentrated than women's wear.
According to the 2018 semi-annual report of heilan home, it will open 475 new stores and close 170 stores in the first half of 2018, with a net increase of 305. As of the end of June 2018, there were 6,097 stores in total. In terms of the store opening growth rate of hailan home, the market concentration of China's men's clothing industry will continue the trend of steady rise, with CR10 around 17.5% in 2018.
In terms of horizontal comparison, there is still room for men's wear integration in China. In 2017, the CR5 of men's wear in Japan reached 30.0%, and other developed countries all exceeded or nearly 20%, 7-8 percentage points higher than that of China. In the future, the leading men's wear market in China, especially the local leading in the structural adjustment of the future pattern still has greater space to rise, the market share will continue to rise, such as the high concentration in Japan mainly because fast retailing (uniqlo) men's wear market share reached 16.0%.
Statistics of market concentration of men's wear industry in China from 2008 to 2017
Data source: forward-looking industrial research institute
"Clothing, food, housing and transportation", clothing as one of the basic contents of human social life, textile and clothing industry occupies an important position in the national economy. Men's wear industry, as a sub-industry of textile and garment industry, has gradually occupied a large market share in the market with the rise of domestic brands in recent years, and the industry as a whole has entered the brand maturity period.
For the domestic men's wear industry, after years of development has become the most mature clothing industry in a sub-industry, production, management, marketing, brand men's leisure shirt set up and other links are increasingly reasonable and perfect. In addition, with the development of China's economy and the improvement of national income level, the demand for men's wear in China grows rapidly, which further promotes the expansion of men's wear market scale.
It is estimated that the sales revenue of Chinese men's wear industry will reach 750 billion yuan in 2018
According to zhanzhan industry research institute released "Chinese men's clothing industry production and marketing demand and investment forecast analysis report" statistical data shows that in 2014-2017, China's men's clothing industry sales revenue increased year by year, the average annual growth rate of more than 10%. In 2014, the sales revenue of China's men's wear industry has reached 464.221 billion yuan, with a year-on-year growth of 14.73%. By 2016, the sales revenue of Chinese men's wear industry had exceeded 600 billion yuan, and by 2017, the sales revenue of Chinese men's wear industry had increased to 670,251 million yuan, an increase of 11.54% year on year. Based on the growth rate of more than 10% in previous years, it is expected that the sales revenue of China's men's wear industry will reach around 750 billion yuan in 2018.
Sales revenue statistics and growth forecast of Chinese men's wear industry in 2014-2018
Data source: forward-looking industrial research institute
Statistical analysis of the performance of Chinese menswear enterprises in the first three quarters
From January to September 2018, the revenue of major listed men's wear companies totaled 10.856 billion yuan in the first three quarters, up 13.18 percent year-on-year and slowing down from the same period last year. Among them, nine animal king sales growth has declined, septupelo, youngor and bimelefen revenue quarter quarter growth rate was increased quarter-on-quarter.
From the perspective of net profit, the net profit of the four menswear companies in the first three quarters was 841 million yuan, up by 30.74% year on year. Among them, the bird of good news turned to profit, nine animal king by raw material prices, promotion and publicity efforts to increase the impact, net profit has declined. The revenue and profit growth rate of bimelefen are improving quarter by quarter, and the development momentum is strong. Overall, revenue, net profit are stable growth.
Market concentration will continue to go up in the future, the local leader still has the opportunity to increase the share
The competition pattern of men's wear in China is similar to that of clothing as a whole, and the concentration has been rising steadily. According to the market share of the company, CR10 increased from 11.4% to 16.3% in 2008-2017, while CR5 increased from 7.3% to 11.7%. Since men's fashion requirements are less diverse than women's, men's fashion is less fashionable than women's, and formal business men's wear is more similar to standard goods. In addition, men's preference for sports apparel makes men's wear significantly more concentrated than women's wear.
According to the 2018 semi-annual report of heilan home, it will open 475 new stores and close 170 stores in the first half of 2018, with a net increase of 305. As of the end of June 2018, there were 6,097 stores in total. In terms of the store opening growth rate of hailan home, the market concentration of China's men's clothing industry will continue the trend of steady rise, with CR10 around 17.5% in 2018.
In terms of horizontal comparison, there is still room for men's wear integration in China. In 2017, the CR5 of men's wear in Japan reached 30.0%, and other developed countries all exceeded or nearly 20%, 7-8 percentage points higher than that of China. In the future, the leading men's wear market in China, especially the local leading in the structural adjustment of the future pattern still has greater space to rise, the market share will continue to rise, such as the high concentration in Japan mainly because fast retailing (uniqlo) men's wear market share reached 16.0%.
Statistics of market concentration of men's wear industry in China from 2008 to 2017
Data source: forward-looking industrial research institute