Position: What's the difference between high order, custom and ready-to-wear?
Date:2018-07-12 15:59:00 Hits：1697
All sorts of star, fashionable big a always in a hurry ground haunts in each big fashionable dress week, men's wear week, tall decide fashionable dress week... In the appreciation of a piece of beautiful clothing at the same time, in the face of the name before and after a variety of dazzling clothing nouns, self-styled fashion hipster whether you are a little confused, do not understand what they mean? Where is the differentiation of high order, customization, ready-to-wear and clothing mentioned by designers? What are their main consumer groups?
The concept of advanced customization, in fact, is not only applicable to fashion design, clothing customization, it has a larger scope of connotation. In general, haute couture means the production and processing of goods that are higher, more stringent and more sophisticated than the usual standards, which are often time-consuming and very expensive.
In the field of clothing, haute couture represents fine clothing design, sophisticated production techniques and high-end market audience. In France, the hometown of haute couture, it is of legal significance. Haute Couture is the French translation of Haute Couture, separately to explain, Couture refers to sewing, embroidery and other handicrafts, while Haute represents the top. In France, the name of Haute Couture cannot be self-styled. It must be approved by a special association, the French Haute Couture association, before it can be named as Haute Couture. The criteria for applying for the Haute Couture title are not only complicated, but also demanding. French people who love fashion design not only have specific requirements on production techniques and number of sets of clothes to be displayed every season, but also have strict standards on the number of shows to be held every year, the location and even the number of internal employees. That's why designers who are approved or invited to show at Paris fashion week are highly regarded in the industry: getting a runway license is in itself a great endorsement of the designer and his team. Of course, the costly brand that has historical accumulation is having advantaged advantage in this respect, those have the big brand of workshop of oneself handicraft, even gem, if everybody is more familiar, chanel, dior is tall decide the regular guest that show.
In other countries, high standards are less stringent, but for designers who want to move into haute couture, it's a challenge. Their challenge comes not only from the lengthy and repetitive process of designing high definition garments, but also from the scarcity of their consumer groups. In China, clothes by designers such as guo pei's "rose workshop" often take years to make. For example, rihanna's dragon gown at China: through the looking glass took about 20 months to complete, weighed 25 kilograms and was covered in golden embroidery. Two other works by guo pei are also on display. One was a gold dress she designed 12 years ago, which guo told The Cut took 50,000 hours to make. The other piece, blue and white porcelain from gao dingxiu's thousand and two nights in 2010, also took 10,000 hours to complete.
Hundreds of thousands, even millions of high-end customization, only less than 1,500 global customers, it is said that every year really buy "high order" only about 500 people. Haute couture is generally purchased only by members of the royal family, the economic elite, the rich and powerful, and even celebrities can only have the opportunity to wear it through renting with friendly brands.
Custom-made clothes
Compared with the high - cold haute couture, custom clothing is more down-to-earth. Customized clothing refers to the clothing made according to the individual situation of the wearer. This is also the business model of most clothing shops, which is also very popular in the fashion industry. The advantage of customized clothing is that it can make personalized design for consumers. Through understanding personal characteristics of consumers, such as personal hobbies, body shape and skin color, designers can maximize the realization of "personality" and "self" that consumers want to express through clothing.
Custom clothing has its own advantages over haute couture and ready-to-wear. Compared with haute couture, the price of customized clothing is relatively low, so its consumer groups are not limited to a small range, even if ordinary people can afford within the price range, as long as they are willing to enjoy customized clothing services; In addition, unlike haute couture, which can take months or years to produce, custom clothing has a relatively short production cycle. Compared with the ready-made clothes in the market, customized clothes can take into account the requirements of different people for costume design to the greatest extent and enhance their experience of wearing comfort. Therefore, customized clothing is also one of the most popular design, production and marketing models in the fashion industry.
In daily life, the most common contact with the custom dress is probably the wedding dress. For example, Vera Wang and lanyu, who are famous in the field of wedding dress, have their wedding dresses made to order. Then, the shop assistants will tailor the wedding dress to the consumers and consult the design styles that the consumers like to make the wedding dress with integrated elements.
Ready-to-wear clothing
The so-called haute couture garment refers to a certain degree of retaining or inheriting certain technologies of haute couture uniform, which is aimed at the middle class, small batch and various high-grade garments. It is a clothing industry between Haute couture and Confection.
The name haute couture was coined after the second world war as a sideline to couture. With the development of society and the change of economic structure, haute couture has been more and more popular among the public, and the haute couture industry has developed vigorously. The four major fashion weeks in New York, London, milan and Paris, which are familiar to fashion people, are actually the platform for the brand side to show, release and trade haute couture. Generally speaking, the brand that produces haute couture usually contains the design genes and personality of the designer himself or the brand founder himself, such as the use of elements such as Dior's flower patterns and bar-shaped coats, which pay attention to the creation of French elegance. Chanel camellia, weave woollen fabric collocation, the persistence of the classic sense; The lace design of Valentino, the preference for creating fairy style, and the baroque and Byzantine style of D&G are all the continuation and inheritance of its designers and team's personalized brand symbols and founder's design genes. Therefore, when consumers choose haute couture, they not only choose individual garment design, but also recognize the inherent symbol and culture of the brand.
Garment (Garments)
Ready-to-wear refers to the finished clothes which are mass produced in accordance with certain specifications and size standards. It is a concept that comes into being compared with tailor-made and self-made clothes. It is also the clothing product with the widest contact with consumers at present. Generally speaking, readymade garments have the lowest artistic content in design. Different brands have different levels of design, and there are no dominant dress symbols or cultural genes. However, as the market competition of clothing brands tends to be fierce, many clothing brands increasingly emphasize the sense of design and artistic sense of clothing, so they are welcomed by consumers. For example, Zara and HM, the giants of the clothing industry, have added the design elements of haute couture in ordinary clothing, thus attracting a large number of consumers' patronage.
Now, do you understand the difference between these four types of clothing design? In the clothing choice, in fact, the best purchase plan or consider their actual needs for clothing, rational consumption. Of course, in want "colourful pressure" everybody, the occasion that attracts eyeball, appropriate for oneself "war gown" break cost falls, also do not hurt Great Britain.
The concept of advanced customization, in fact, is not only applicable to fashion design, clothing customization, it has a larger scope of connotation. In general, haute couture means the production and processing of goods that are higher, more stringent and more sophisticated than the usual standards, which are often time-consuming and very expensive.
In the field of clothing, haute couture represents fine clothing design, sophisticated production techniques and high-end market audience. In France, the hometown of haute couture, it is of legal significance. Haute Couture is the French translation of Haute Couture, separately to explain, Couture refers to sewing, embroidery and other handicrafts, while Haute represents the top. In France, the name of Haute Couture cannot be self-styled. It must be approved by a special association, the French Haute Couture association, before it can be named as Haute Couture. The criteria for applying for the Haute Couture title are not only complicated, but also demanding. French people who love fashion design not only have specific requirements on production techniques and number of sets of clothes to be displayed every season, but also have strict standards on the number of shows to be held every year, the location and even the number of internal employees. That's why designers who are approved or invited to show at Paris fashion week are highly regarded in the industry: getting a runway license is in itself a great endorsement of the designer and his team. Of course, the costly brand that has historical accumulation is having advantaged advantage in this respect, those have the big brand of workshop of oneself handicraft, even gem, if everybody is more familiar, chanel, dior is tall decide the regular guest that show.
In other countries, high standards are less stringent, but for designers who want to move into haute couture, it's a challenge. Their challenge comes not only from the lengthy and repetitive process of designing high definition garments, but also from the scarcity of their consumer groups. In China, clothes by designers such as guo pei's "rose workshop" often take years to make. For example, rihanna's dragon gown at China: through the looking glass took about 20 months to complete, weighed 25 kilograms and was covered in golden embroidery. Two other works by guo pei are also on display. One was a gold dress she designed 12 years ago, which guo told The Cut took 50,000 hours to make. The other piece, blue and white porcelain from gao dingxiu's thousand and two nights in 2010, also took 10,000 hours to complete.
Hundreds of thousands, even millions of high-end customization, only less than 1,500 global customers, it is said that every year really buy "high order" only about 500 people. Haute couture is generally purchased only by members of the royal family, the economic elite, the rich and powerful, and even celebrities can only have the opportunity to wear it through renting with friendly brands.
Custom-made clothes
Compared with the high - cold haute couture, custom clothing is more down-to-earth. Customized clothing refers to the clothing made according to the individual situation of the wearer. This is also the business model of most clothing shops, which is also very popular in the fashion industry. The advantage of customized clothing is that it can make personalized design for consumers. Through understanding personal characteristics of consumers, such as personal hobbies, body shape and skin color, designers can maximize the realization of "personality" and "self" that consumers want to express through clothing.
Custom clothing has its own advantages over haute couture and ready-to-wear. Compared with haute couture, the price of customized clothing is relatively low, so its consumer groups are not limited to a small range, even if ordinary people can afford within the price range, as long as they are willing to enjoy customized clothing services; In addition, unlike haute couture, which can take months or years to produce, custom clothing has a relatively short production cycle. Compared with the ready-made clothes in the market, customized clothes can take into account the requirements of different people for costume design to the greatest extent and enhance their experience of wearing comfort. Therefore, customized clothing is also one of the most popular design, production and marketing models in the fashion industry.
In daily life, the most common contact with the custom dress is probably the wedding dress. For example, Vera Wang and lanyu, who are famous in the field of wedding dress, have their wedding dresses made to order. Then, the shop assistants will tailor the wedding dress to the consumers and consult the design styles that the consumers like to make the wedding dress with integrated elements.
Ready-to-wear clothing
The so-called haute couture garment refers to a certain degree of retaining or inheriting certain technologies of haute couture uniform, which is aimed at the middle class, small batch and various high-grade garments. It is a clothing industry between Haute couture and Confection.
The name haute couture was coined after the second world war as a sideline to couture. With the development of society and the change of economic structure, haute couture has been more and more popular among the public, and the haute couture industry has developed vigorously. The four major fashion weeks in New York, London, milan and Paris, which are familiar to fashion people, are actually the platform for the brand side to show, release and trade haute couture. Generally speaking, the brand that produces haute couture usually contains the design genes and personality of the designer himself or the brand founder himself, such as the use of elements such as Dior's flower patterns and bar-shaped coats, which pay attention to the creation of French elegance. Chanel camellia, weave woollen fabric collocation, the persistence of the classic sense; The lace design of Valentino, the preference for creating fairy style, and the baroque and Byzantine style of D&G are all the continuation and inheritance of its designers and team's personalized brand symbols and founder's design genes. Therefore, when consumers choose haute couture, they not only choose individual garment design, but also recognize the inherent symbol and culture of the brand.
Garment (Garments)
Ready-to-wear refers to the finished clothes which are mass produced in accordance with certain specifications and size standards. It is a concept that comes into being compared with tailor-made and self-made clothes. It is also the clothing product with the widest contact with consumers at present. Generally speaking, readymade garments have the lowest artistic content in design. Different brands have different levels of design, and there are no dominant dress symbols or cultural genes. However, as the market competition of clothing brands tends to be fierce, many clothing brands increasingly emphasize the sense of design and artistic sense of clothing, so they are welcomed by consumers. For example, Zara and HM, the giants of the clothing industry, have added the design elements of haute couture in ordinary clothing, thus attracting a large number of consumers' patronage.
Now, do you understand the difference between these four types of clothing design? In the clothing choice, in fact, the best purchase plan or consider their actual needs for clothing, rational consumption. Of course, in want "colourful pressure" everybody, the occasion that attracts eyeball, appropriate for oneself "war gown" break cost falls, also do not hurt Great Britain.